AI Deception Hits Advertising: BBC Presenter's Likeness Misused

Liz Bonnin, a notable science presenter, fell victim to a deceptive AI-generated voice scam, leading to her unauthorized portrayal in an insect repellent advertisement. The faked endorsement, crafted using advanced voice-cloning technology, highlighted the vulnerabilities in digital media and the potential for misuse of AI in impersonating individuals. This incident underlines the growing concern over AI ethics and the need for stringent verification processes in digital endorsements.

Read more about this alarming misuse of AI technology here.